Name and identity for a new advanced health modelling company
Developed while the founders were part of the UK Health Forum, the tech behind Health Lumen allows decision-makers to understand the long-term consequences of proposed interventions on the health of whole populations.
Health Lumen came to us for a new Purpose, name and visual identity when the technology became a stand-alone business.
The name and identity communicate Health Lumen’s ability to precisely model future health outcomes.
The logo works with a specially created set of graphic patterns that symbolise the search for patterns in data that Health Lumen use to create their projections of future outcomes.
The patterns vary in colour shades, but preserve the essence of the teal colour which is the brand’s signature.
“Purpose Done Right excited us at every stage of this project. We loved the name, but when we saw how our Purpose had given real meaning to the identity we were bowled over.”
Simon Lande, CEO and Co-founder, Health Lumen
Contained within the logo is a monogram formed of the letters A and M that can be used as a stand alone element, further equipping the brand for strong and versatile application.
