Jeff Macdonald
SENIOR ASSOCIATE
“Purpose is not new. It is what has always elevated iconic brands and businesses from the ordinary to the extraordinary. It is about ideas to truly believe in. Ideas that touch us at a fundamental human level and compel us to act and drive remarkable change in our world.”
With a Masters degree in Economics, Jeff has a long-held fascination and interest in understanding and applying the human psychology of motivation and behaviour to people, whether employees or consumers. His passion is helping business craft and activate ideas that connect with what truly matters to us at a human level, inspiring passionate engagement from both employees and consumers, unlocking our potential to come together around a shared belief and driving real transformational change in our world, creating both commercial and social value.
Jeff sees an authentic core Purpose as the essential foundation for 21st century organisational operating systems, providing the direction, energy and agility to effectively manage today’s VUCA world.