Unforgettable Founder James Ashwell
AMBITION
Dementia is one of the fastest growing conditions in the world with numbers expected to reach 135 million people globally by 2050
Unforgettable is a unique, online marketplace of products, services and advice on dementia and memory loss, founded by a former carer, to help people live better with dementia
WHAT WE DID
Understood the disease, public attitudes, studied Unforgettable and other service providers, interviewed experts
Explored experiences of those caring for loved ones with dementia, via extended in-home interviews
Workshopped with a cross-functional team – including Unforgettable’s agency partners – to develop the most powerful, engaging Purpose
Identified implications for targeting, distribution channels, website, product service development and communications
Supported relaunch activities, which included a website redesign, radio and online campaign, and targeted leafletting via Saga and GP surgeries
OUTCOMES
Unforgettable currently offer more than 1,000 specialist products online, easily searchable by challenge, stage and need, so customers can readily find solutions to the challenges they face
Just under a million people have visited the website, from 206 countries. There are tens of thousands of subscribers to the newsletter
Have partnered with Lloyds Pharmacy, bringing dementia products to the high street for the first time in the world.
Products are flying out the door, with carers rating products 4.6/5 for usefulness and value for money
Unforgettable has now become part of the “Live Better With” family to strengthen its reach and offer
Take a look: